Programme area
Sales & Marketing
Practical commercial skills for teams responsible for growth, customers and brands.
Overview
About the programme.
Practical commercial skills for the people responsible for growth, customers and brands.
Participants practise on realistic scenarios, so what they learn can be applied with customers straight away.
At a glance
- Format
- Face-to-face, Virtual / online, Hybrid, Bespoke in-house
- Duration
- Normally 2–5 days, agreed around your schedule
- Venue
- Your venue, our office or a designated venue
- Certificate
- Awarded on completion
What it covers
Focus areas.
Content is tailored after a pre-training gap analysis, so the final outline reflects what your participants need.
- 01Consultative and relationship selling
- 02Prospecting and pipeline management
- 03Negotiation and closing
- 04Marketing strategy and brand building
- 05Digital and social media marketing
- 06Customer service and retention
Who should attend
Designed for.
- Sales executives and relationship managers
- Sales and marketing managers
- Business development teams
- Customer service and branch staff
What you will gain
- A more disciplined approach to finding and winning customers
- Stronger negotiation and presentation skills
- Marketing activity that is tied to business results
How it is delivered
Practical, interactive and supported for six months afterwards.
Phase 1
Pre-training gap analysis
Every participant, along with their managers and supervisors, receives a personal call from the trainer to discuss individual needs and training expectations.
Phase 2
Practical, interactive delivery
Sessions combine role plays built on relevant scenarios, instructor-led games and activities, group discussions with constructive feedback, and educational videos.
Phase 3
Six months of post-training support
Participants stay in close contact with the training consultant for tips and suggestions as they apply what they learned in their daily work.
Tell us the gap. We will design the training to close it.
Corporate training, seminars, conferences and in-house workshops, built around your team’s needs and schedule.